Who we are

We built the intelligence layer industries were missing.

Greggy AI exists because the gap between modern AI's potential and what industrial teams actually have access to was too large — and too consequential to ignore.

"Every industry runs on decisions. We're here to make every one of them sharper."

The founding principle behind Greggy AI

Why we started, and what drives us still

Founded in 2026, Greggy AI grew from a direct observation: the teams doing the hardest industrial work — the operators, the builders, the logistics managers — were being left behind by AI tools built for tech companies in tech offices.

Traditional consulting moved slowly, cost enormously, and rarely transferred capability. Off-the-shelf AI was horizontal by design, oblivious to the specific vocabulary and constraints of any given industry. We thought both of those things were unnecessary compromises.

So we built a third option: a transformation platform with deep vertical intelligence and the speed to actually change how teams make decisions — not in six months, but in days.

Leadership

The people behind the platform

Michael Edwards

Michael Edwards

Founder & CEO

Michael has been playing soccer since he was three years old and competing at the highest level ever since. After representing the USA Youth National Team, he left home at 17 to play for VfL Wolfsburg in Germany — one of the most demanding environments in European football. He went on to build a professional career spanning the MLS and USL Championship. That journey — the sacrifice, the pressure, the relentless pursuit of excellence — is exactly what he brings to Greggy AI. He founded this company with one mission: to outwork every competitor in the room and build something that lasts. For Michael, discipline isn't a strategy. It's a way of life.

Aiden Yeatts

Aiden Yeatts

Co-Founder & COO

Aiden is a results-driven operator and sales leader who brings a rare combination of frontline hustle and big-picture vision to his role as Co-Founder and Chief Operating Officer at Greggy AI. With a career built on outperforming targets and building elite teams, he has managed a $40M business, overseen 24+ employees, and closed high-value B2B deals across multiple industries. He knows firsthand what it takes to run a revenue operation at scale — and exactly what tools and systems teams need to win. At Greggy AI, he turns vision into execution, making sure the right systems, people, and processes are in place to win every single day. Aiden's leadership philosophy is simple: lead with compassion, coach relentlessly, and never stop improving.

Gregg Lain

Gregg Lain

Chief Technology Engineer

Gregg is the technical lead at Greggy AI, where he architects and builds the company's AI-powered data platform. He brings fifteen years of Site Reliability Engineering experience at Apple, operating App Store supply chain systems at global scale, and holds a BS in Mechanical Engineering from San Francisco State University.

Jeff Frix

Jeff Frix

Chief Revenue Officer

Jeff took a territory from $600K to $1.2M in annual revenue in a single year — not by pushing harder, but by repositioning himself as a trusted advisor and changing how enterprise customers thought about technology investments. With over 15 years of high-value enterprise sales experience, he has built a career on understanding what truly matters to each client and delivering around it. Jeff's edge is rare: he can rapidly absorb complex technical concepts and translate them into business value that resonates in any room. His approach combines a hunter's drive with genuine relationship depth — he doesn't close deals and move on, he builds partnerships where clients come to rely on him. At Greggy AI, that means every conversation he leads is grounded in trust, expertise, and a relentless commitment to results.

Operators, engineers, and builders united by a single conviction: the future of every industry depends on better decisions made faster.

Before building Greggy AI, our founders spent a decade inside the industries we serve — in automotive supply chains, construction site management, healthcare operations, and logistics infrastructure. We are not observers. We are practitioners who got tired of waiting.

Industry operators ML engineers Product builders Domain specialists Solutions architects
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